Trimar Promotional Products Ltd. Web Site - Solutions: Marketing & Promotion

Solutions: Marketing & Promotion

The Facts About Marketing & Promotion

Target Ability:: Audiences are tightly defined.
Exposure Longevity:: Promotional products tend to stay around to be viewed again and again. There is simply no way to measure how many exposures a promotional product receives over its lifetime.

The lasting ability of promotional products would make them the least expensive advertising medium when figured on a cost-per-exposure basis. A certain item could offer tens of thousands of exposures for less than a dollar.

Creative Impact

Because of their utility value, most promotional products naturally create involvement. When this involvement is combined with effective targeting, well-considered timing, integration into overall marketing objectives, creative copy and/or creative imprint design, the impact is multiplied. Impact can also be affected by the promotional item's size, value, shape, practicality, appropriateness, humour, personalization or artistic flair.

Goodwill

Promotional products constitute the only advertising medium that has ingratiation built in. People naturally like to receive gifts. The word "Free" is one of the most powerful words in copywriting. Goodwill results in repeat purchases, loyalty, and recommending the product to others. An ad specialty item enclosed with a thank-you note can outperform the note by as much as 34% in improving customers' attitudes toward a company's sales reps. And as much as 52% in improving general feelings about a company and its sales reps.

Applications Flexibility

The applications flexibility of promotional products has its roots in the previous four strengths as well as the great diversity of items available. To emphasize the broad applications of promotional products, PPA developed a list of 17 typical marketing and motivational opportunities which can be enhanced by using promotional products. They are:

Promoting branch openings;
Introducing new products;
Motivating salespeople;
Opening new accounts;
Stimulating sales meetings;
Developing trade show traffic;
Romancing improper product mix;
Activating inactive accounts;
Changing names of products/companies;
Using sales aids as door openers;
Motivating consumers through premiums;
Moving products at dealer level;
Improving client or customer relations;
Introducing new salespeople;
Motivating employees;
Promoting new facilities; and
Building an image.

Years Of Experience Imprinting Your Message With Precision And Pride