Who Uses Promotional Products?
The Best Customers of the Promotional Products Industry
Regardless of specific marketing objectives, the most effective users of promotional products are among those companies that can specifically identify and reach their predetermined target audience. This ability includes internal audiences, such as inside employees, sales reps. and external audiences, such as prospects and customers.
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The industry's best customers are (in rank and order):
- Manufacturers (other than chemical)
- Wholesalers/Distributors
- Banks
- Insurance Industry
- Auto Industry
- Hospitals/Nursing Homes
- Food Processors/Beverage Bottlers
- Restaurants & Bars
- Retail Stores
- Oil Industry
- Advertising Agencies
- Utilities
- Agriculture/Agribusiness
- Entertainment Industry
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