Trimar Promotional Products Ltd. Web Site - What Are Promotional Products?

About Promotional Products

What Are Promotional Products?

A premium is a product which is given away as a bonus with the purchase of another product. Good examples of premiums include the prizes found in a box of cereal or Cracker Jacks, and a television given away with the purchase of a new car. Occasionally, premiums are distributed to recipients who complete certain obligations other than the purchase of an item such as sending in a coupon or box top or visiting a particular business establishment. The primary purpose for the use of premiums is to increase the sales of the associated products. While many premiums carry a company imprint of some type, this is not always the case.

An advertising specialty is a product bearing a company logo (or other identification) which is given away to customers or potential customers normally for the purpose of generating name recognition or goodwill. A good example of an advertising specialty is a calendar given by a business to its' customers as a Christmas present. Other common examples include imprinted pens, key chains and wearable s such as baseball caps and T-shirts. The five perceived principal strengths of specialty advertising are its target ability, its lasting ability, its creative impact, its ability to ingratiate and its applications flexibility.

The line of demarcation between advertising specialties and premiums at times is quite indistinct. Generally, however, an advertising specialty is distributed free or at least without any overt obligation. By contrast, premiums usually require the completion of an obligation prior to receipt. Thus, at least conceptually, a premium is a form of sales promotion, while an advertising specialty is a form of advertising. The difficulty in distinguishing between premiums and ad specialties may be responsible for the recent tendency to refer to both types of items as promotional products.

Research has indicated that promotional products are quite effective in building customer loyalty, improving sales contest results, increasing direct mail response rates and promoting customer referrals. Because of their proven success, promotional products now form the basis of many established programs such as trade show traffic builders, safety programs and political campaign boosters. You can get assistance from vendors who specialize in these programs and others like them by reviewing a list of program specializations.

The promotional products industry is now more than $8 billion in annual revenues. While estimates vary, the number of manufacturers in the United States and Canada offering imprinted products for this industry is approximately 2,500. The number of US and Canadian vendors is about 15,000. Worldwide estimated numbers are approximately double these figures.

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