Trimar Promotional Products Ltd. Web Site - About The Promotional Products Industry

About Promotional Products

About The Promotional Products Industry

Two main business categories make up the promotional products industry. They are suppliers and distributors, also called counsellors. Suppliers make up the production end of the industry. They are firms that manufacture, import, convert, imprint, or otherwise produce or process the calendars, writing instruments, business gifts, and other items offered for sale through the promotional products distributors. There are more than 2,500 supplier companies in the promotional products industry.

Promotional products distributors (or counsellors) are sales representatives for the industry suppliers. As representatives, they are independent agents in that they represent many competing suppliers.

Distributor selling covers a broad spectrum, ranging from simply presenting products in person or through the mail to operating as a sales promotion agency for their clients. This latter category designs creative all-encompassing promotional programs, ranging from incentive campaigns to co-op programs, and many offer such services as copy writing, artwork, catalogue development, collateral materials, warehousing and fulfilment.

Years Of Experience Imprinting Your Message With Precision And Pride